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  1. TRADE|marketing|marketing|advertising · EDUCATION AND COMMUNICATIONS|information technology and data processing

    #641805

    IATE #3504287
    fógraíocht spriocaimsithe Reference Faomhadh an téarma seo mar chuid de Thionscadal Lex
    ga
    verhaltensorientierte Werbung | verhaltensorientierte Werbung im Internet
    de
    behavioural advertising | interest-based advertising | IBA | behavioural targeting | behaviourally targeted advertising | behaviour targeted advertising | online behavioural targeting | phorm
    en
    Definition "use of previous web browsing activity across multiple web domains not under common control to deliver advertising matching their potential interests to web users" Reference "COM-EN, based on:EASA Best practice recommendation on online behavioural advertising (7.12.2023), European Advertising Standards Alliance, 2021."
    Comment Online behavioural advertising does not include the activities of web site operators, app providers, ad delivery or ad reporting, or contextual advertising (e.g. advertising based on the content of the web page being visited, a consumer’s current visit to a web page, use of a mobile app or a search query).
    publicité comportementale | publicité comportementale en ligne
    fr