public relations | PR
DEFINITION practice of managing the flow of information between an individual or an organisation and the public REFERENCE Grunig, James E. and Hunt, Todd. Managing Public Relations. (Orlando, FL: Harcourt Brace Jovanovich, 1984). Cited in Wikipedia > Public Relations. http://en.wikipedia.org/wiki/Public_relations [4.2.2013]
COMMENT Public relations may include an organisation or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.<BR>The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.