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Meanwhile, 42 per cent of people living in the State and 37 per cent of people living in the North agreed that using Irish provides businesses with a unique selling point.
Meanwhile, 42 per cent of people living in the State and 37 per cent of people living in the North agreed that using Irish provides businesses with a unique selling point.
28 per cent of people living in the State rejected the idea that using Irish offered a unique selling point to businesses, while 30 per cent had no opinion on the matter.
In the North 31 per cent of respondents disagreed that Irish was a unique selling point in business, while 31 per cent had no opinion.
She said that she believed such a venture would be of great encouragement to those who spoke the language and that it would also offer a “unique selling point” for tourists.
Cinneadh “nádúrtha” a bhí ann, dar le Smith, go mbeadh an Ghaeilge le feiceáil ar na T-léinte agus measann sí gurb í an teanga ‘USP’ nó ‘unique selling point’ a comhlachta.
Léiríonn an phobalbhreith chomh maith go bhfuil 42% den phobal ó dheas agus 37% den phobal ó thuaidh den tuairim gurb ionann úsáid na Gaeilge do lucht gnó na hÉireann agus ‘gné uathúil dhíolacháin’ (unique selling point).