ECONOMICS|economic analysis · BUSINESS AND COMPETITION|competition|competition policy
- anailís ar iomaitheoirí Reference Faomhadh an téarma seo mar chuid de Thionscadal Lex
- ga
- competitor analysis
- en
- Definition assessment of the strengths and weaknesses of current and potential competitors Reference "Wikipedia > Competitor analysis. http://en.wikipedia.org/wiki/Competitor_analysis [3.2.2011]"
- Comment This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Given that competitor analysis is an essential component of corporate strategy, it is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.