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  1. TRADE|marketing|marketing|advertising

    #684115

    IATE #3569323
    meáin chomhthimpeallacha Reference Comhairle-GA
    ga
    meáin thimpeallacha Reference Faomhadh an téarma seo mar chuid de Thionscadal Lex
    ga
    ambient media
    en
    Definition media formats that are different from the usual media consumed in out-of-home locations/environments through which advertising firms reach out to target customers Reference "MBS Skool > Concepts > Marketing And Strategy > Ambient Media (20.3.2024)"
    Comment The term 'ambient' in marketing means the placement of advertisements at unconventional places. Ambient media include but are certainly not limited to petrol pumps, bus tickets, carrier bags, projections onto buildings, supermarket trolleys, the reverse side of till receipts and beer mats.