INDUSTRY|electronics and electrical engineering|electronics industry
- meáin chomhthimpeallacha Reference Comhairle-GA
- ga
- meáin thimpeallacha Reference Faomhadh an téarma seo mar chuid de Thionscadal Lex
- ga
- ambient media
- en
- Definition media formats that are different from the usual media consumed in out-of-home locations/environments through which advertising firms reach out to target customers Reference "MBS Skool > Concepts > Marketing And Strategy > Ambient Media, http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/6927-ambient-media.html [26.5.2016]"
- Comment "The term 'ambient' in marketing means the placement of advertisements at unconventional places. Ambient media include but are certainly not limited to petrol pumps, bus tickets, carrier bags, projections onto buildings, supermarket trolleys, the reverse side of till receipts and beer mats. Reference: CAP > Advice and Training > AdviceOnline database > Remit: Ambient media, https://www.cap.org.uk/Advice-Training-on-the-rules/Advice-Online-Database/Remit-Ambient-media.aspx#.V0bIC_7VyUk [26.5.2016]"