Gaois

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  1. TRADE|marketing|marketing · TRADE|marketing|marketing|advertising

    #616347

    IATE #932944
    direkte Werbung
    de
    Comment "Ggs.: indirekte Werbung IATE:3581754"
    direct advertising | direct publicity
    en
    Definition advertising that uses traditional methods such as television or magazine advertisements Reference "'direct advertising' (7.8.2019) (meaning 1), Longman Business Dictionary, Pearson"
    Comment "As opposed to 'indirect advertising' [ IATE:3581754 ] , which does not directly promote a product or service but makes people aware of it by indirect means such as sponsorship or product placement."
    publicité directe
    fr
    Definition message publicitaire passant par un média classique (télévision, magazine, radio…) pour générer une réponse immédiate du consommateur (en renvoyant vers un numéro gratuit, dans la presse écrite, en fournissant un coupon-réponse…) Reference "Conseil-FR, d'après: - Site definitions-marketing.com, ""Définition: Publicité directe"" (9.8.2019) - Site Linternaute.com, dictionnaire français, ""Publicité directe"" (9.8.2019) - Site d'Admeira, ""Publicité directe"" (9.8.2019)"