Gaois

This is a static copy of data that is exported from IATE on an occasional basis. It should not be assumed that information provided about an entry here will always correspond to the current version of the entry in IATE. That current version can be checked by clicking on the link on the upper right hand side of each entry. More information »

1 result

  1. BUSINESS AND COMPETITION|competition · TRADE|marketing|preparation for market

    #549009

    IATE #1176964
    praghsáil treoirearra caillteanais Reference Faomhadh an téarma seo mar chuid de Thionscadal Lex
    ga
    Weiterverkauf mit Verlust
    de
    loss leading | loss leader pricing
    en
    Definition practice of pricing below cost some of the products also offered by smaller rivals, and raising the prices on the other products Reference COM-EN, based on Chen, Z. and Rey, P. Loss Leading as an Exploitative Practice. http://idei.fr/doc/wp/2011/losspr.pdf [4.1.2012]
    Comment In this way, the large retailers can better discriminate multi-stop shoppers from one-stop shoppers — and may even earn more profit than in the absence of the more efficient rivals. Loss leading thus appears as an exploitative device, designed to extract additional surplus from multi-stop shoppers, rather than as an exclusionary instrument to foreclose the market, although the small rivals are hurt as a by-product of exploitation.
    revente à perte
    fr