Gaois

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4 results

  1. TRADE|marketing|marketing · TRADE|marketing|marketing|advertising

    #616347

    IATE #932944
    direkte Werbung
    de
    Comment "Ggs.: indirekte Werbung IATE:3581754"
    direct advertising | direct publicity
    en
    Definition advertising that uses traditional methods such as television or magazine advertisements Reference "'direct advertising' (7.8.2019) (meaning 1), Longman Business Dictionary, Pearson"
    Comment "As opposed to 'indirect advertising' [ IATE:3581754 ] , which does not directly promote a product or service but makes people aware of it by indirect means such as sponsorship or product placement."
    publicité directe
    fr
    Definition message publicitaire passant par un média classique (télévision, magazine, radio…) pour générer une réponse immédiate du consommateur (en renvoyant vers un numéro gratuit, dans la presse écrite, en fournissant un coupon-réponse…) Reference "Conseil-FR, d'après: - Site definitions-marketing.com, ""Définition: Publicité directe"" (9.8.2019) - Site Linternaute.com, dictionnaire français, ""Publicité directe"" (9.8.2019) - Site d'Admeira, ""Publicité directe"" (9.8.2019)"
  2. TRADE|marketing|marketing

    #641188

    IATE #2251258
    margaíocht dhíreach Reference Faomhadh an téarma seo mar chuid de Thionscadal Lex
    ga
    Context 'Ag aithint dó an iomaíocht bhreise a bhaineann d’iascairí cósta ar mhionscála, ba cheart go bhféadfadh CEMI tacú le tionscnaimh fiontraíochta na n-iascairí cósta ar mhionscála a chuireann luach leis an iasc a ghabhann siad, go háirithe trí phróiseáil nó trí mhargaíocht dhíreach iasc den sórt sin.' Reference "Rialachán (AE) Uimh. 508/2014 maidir leis an gCiste Eorpach Muirí agus Iascaigh agus lena n-aisghairtear Rialachán (CE) 2328/2003 ón gComhairle, Rialachán (CE) Uimh. 861/2006 ón gComhairle, Rialachán (CE) Uimh. 1198/2006 ón gComhairle, Rialachán (CE) Uimh. 791/2007 ón gComhairle agus Rialachán (AE) Uimh. 1255/2011 ó Pharlaimint na hEorpa agus ón gComhairle, CELEX:32014R0508/GA"
    Direktwerbung | unmittelbare Werbung | Direktmarketing
    de
    Definition Übermittlung jeglichen Werbe- oder Marketingmaterials, die vom Direktmarketing-Unternehmen selbst oder für dieses durchgeführt wird und sich an Einzelpersonen richtet, durch jegliche Mittel (z.B. Post, Fax, Telefon, Online-Dienste etc.) Reference "Federation of European Direct Marketing (FEDMA), Europäischer Ehrenkodex für die Verwendung personenbezogener Daten in der Direktwerbung (21.8.2019)"
    Comment "XREF: - Haustürgeschäfte IATE:769842 - unerbetene Telefonanrufe IATE:910740 - Postwurfsendung IATE:779554 "
    direct marketing | DM | direct advertising | direct response marketing
    en
    Definition communication by whatever means (including but not limited to mail, fax, telephone, on-line services etc…) of any advertising or marketing material, which is carried out by the direct marketer itself or on its behalf and which is directed to particular individuals Reference "Federation of European Direct Marketing, European Code of Practice for the use of personal data in direct marketing (8.8.2019), p. 3"
    Comment "Examples of direct marketing include: - door-to-door sales [ IATE:769842 ] - telemarketing [ IATE:910740 ] - direct mail [ IATE:779554 ]"
    démarchage | démarchage commercial | marketing direct | prospection directe | publicité directe
    fr
    Definition communication par quelque moyen que ce soit (comprenant de manière non limitative le courrier, la télécopie, le téléphone, les services en ligne, etc.) de toute offre de publicité ou marketing, qui est réalisée par le professionnel même ou sous sa responsabilité et qui s'adresse à des particuliers Reference "COM-FR d'après le code de déontologie européen en matière d'utilisation de données à caractère personnel dans le marketing direct, Fédération européenne du marketing direct, https://www.cnil.fr/sites/default/files/typo/document/FEDMA-europeen.pdf [20.11.2018]"
    Comment "Voir aussi: - démarchage à domicile; colportage [ IATE:769842 ] - démarchage par téléphone [ IATE:910740 ] - publipostage [ IATE:779554 ]"
  3. TRADE|marketing · EDUCATION AND COMMUNICATIONS|communications|communications industry

    #605769

    IATE #779554
    post díreach Reference Faomhadh an téarma seo mar chuid de Thionscadal Lex
    ga
    Context 'Ba chóir do sholáthraithe baile faisnéis a sholáthar ar mhuirir fánaíochta trí mheáin iomchuí amhail sonraisc, an t-idirlíon, fógráin teilifíse nó post díreach.' Reference "Rialachán (CE) Uimh. 717/2007 ó Pharlaimint na hEorpa agus ón gComhairle maidir le fánaíocht a dhéanamh ar líonraí poiblí teileafón soghluaiste laistigh den Chomhphobal"
    postfhógraíocht dhíreach Reference Faomhadh an téarma seo mar chuid de Thionscadal Lex
    ga
    Briefwerbung | Briefkastenwerbung | Direktwerbung | Direktwerbesendung | Werbesendung | Postwurfsendung | Wurfsendung
    de
    Definition Werbung in Form von Schriftstücken, die in großer Menge adressiert, teiladressiert oder unadressiert an Einzelhaushalte oder Unternehmen versandt werden Reference "Council-DE in Anlehnung an Council-EN und an Duden > Postwurfsendung (15.7.2019)"
    Comment "Begriff aus der Marketingbranche und eine Methode des Direktmarketing IATE:2251258 bei als unerwünscht empfundener Sendung (Drucksache oder elektronisch) siehe auch unerwünschte Werbung IATE:1655613 Spam IATE:912495 Massensendung IATE:1139223 "
    direct mail | direct mail marketing | direct-mail shot | mailshot | direct mailing | direct mail advertising | mailing shot
    en
    Definition form of marketing that involves sending a physical piece of promotional material to a home or business Reference "Council-CENTERM, based on: Shopify > Business Encyclopedia > Direct mail (21.5.2019)"
    Comment "' Direct mail' is the term used in the marketing industry. When the material sent as part of such marketing campaigns is unwanted or perceived as a nuisance by its recipients, it is generally categorised as ' junk mail' [ 1655613 ]. Direct mail is a form of direct marketing [ IATE:2251258 ]."
    publipostage direct
    fr
    Definition publipostage identifiant les destinataires par leur qualification ou leur nom Reference "Délégation générale à la langue française et aux langues de France (DGLFLF), FranceTerme, fiche ""publipostage direct"" (5.8.2019)"
    Comment "Voir aussi le terme publipostage ."