TRADE|marketing|preparation for market · BUSINESS AND COMPETITION|competition
- praghsáil treoirearra caillteanais Tagairt Faomhadh an téarma seo mar chuid de Thionscadal Lex
- ga
- loss leading | loss leader pricing
- en
- Sainmhíniú practice of pricing below cost some of the products also offered by smaller rivals, and raising the prices on the other products Tagairt "COM-EN, based on Chen, Z. and Rey, P. Loss Leading as an Exploitative Practice. http://idei.fr/doc/wp/2011/losspr.pdf [4.1.2012]"
- Nóta In this way, the large retailers can better discriminate multi-stop shoppers from one-stop shoppers — and may even earn more profit than in the absence of the more efficient rivals. Loss leading thus appears as an exploitative device, designed to extract additional surplus from multi-stop shoppers, rather than as an exclusionary instrument to foreclose the market, although the small rivals are hurt as a by-product of exploitation.