TRADE|marketing|marketing|advertising · EDUCATION AND COMMUNICATIONS|information technology and data processing
- fógraíocht spriocaimsithe Tagairt Faomhadh an téarma seo mar chuid de Thionscadal Lex
- ga
- behavioural advertising | interest-based advertising | IBA | behavioural targeting | behaviourally targeted advertising | behaviour targeted advertising | online behavioural targeting | phorm
- en
- Sainmhíniú "use of previous web browsing activity across multiple web domains not under common control to deliver advertising matching their potential interests to web users" Tagairt "COM-EN, based on:EASA Best practice recommendation on online behavioural advertising (7.12.2023), European Advertising Standards Alliance, 2021."
- Nóta Online behavioural advertising does not include the activities of web site operators, app providers, ad delivery or ad reporting, or contextual advertising (e.g. advertising based on the content of the web page being visited, a consumer’s current visit to a web page, use of a mobile app or a search query).